AEI has engaged in a collaboration with researchers at Indiana University to investigate the effects of messaging “sidedness.” How does presenting a “balanced” message, one that emphasizes negative aspects of participation in addition to positive ones, affect willingness to participate AND participant understanding. Simple graphics, clear messaging: sure you have to have those! But, what’s the effect of telling someone about incorrect beliefs, rather than just the facts?
You have a 50% chance of being in the experimental group.
VERSUS
You know, many people believe they have a greater than 50% chance of receiving the experimental vaccine, but, its true, you only have a 50% chance of being in the experimental group.
The first is simpler; the second directly { read more }